PLA-65306 Internet Marketing Techniques, 3 cr
Lisätiedot
The course is carried out mainly by self-study. Moodle supports this self-study.
Vastuuhenkilö
Juha Vihervaara
Opetus
| Toteutuskerta | Periodi | Vastuuhenkilö | Suoritusvaatimukset |
| PLA-65306 2016-01 | 3 - 4 |
Juha Vihervaara |
passed exam and approved exercises |
Osaamistavoitteet
After completing this course the student is aware of the technical solutions, their characteristics and the opportunities associated with Internet marketing. The student is able to use the tools that can be used to evaluate the effectiveness of marketing on the Internet. The student is aware of the solutions that make possible to use the social media and e-mail as part of marketing. The course deals with issues related to, for example, search engine optimization and targeted advertising.
Sisältö
| Sisältö | Ydinsisältö | Täydentävä tietämys | Erityistietämys |
| 1. | search engine marketing, mobile marketing | ||
| 2. | measuring the effectiveness of online marketing | ||
| 3. | techniques used in e-mail and social media marketing |
Vastaavuudet
| Opintojakso | Vastaa opintojaksoa | Selite |
| PLA-65306 Internet Marketing Techniques, 3 cr | PLA-65307 Internet Marketing Techniques, 5 cr | |
| PLA-65306 Internet Marketing Techniques, 3 cr | PLA-65300 Internet Marketing Techniques, 3 cr |