PLA-65307 Internet Marketing Techniques, 5 cr
Lisätiedot
Timeless implementation. Students can complete the course at the time appropriate for themselves during the periods 1-4. The course is mainly based on self-study. The Moodle-system supports students' self-study. The course is passed by doing mandatory assignments and performing the exam at the required level of knowledge. The course exam is carried out in the EXAM-system.
Vastuuhenkilö
Juha Vihervaara, Matti Monnonen
Opetus
| Toteutuskerta | Periodi | Vastuuhenkilö | Suoritusvaatimukset |
| PLA-65307 2018-01 | 1 - 4 |
Matti Monnonen Juha Vihervaara |
Passed exam and approved assignments |
Osaamistavoitteet
After completing the course the student is aware of the technical solutions, their characteristics and the opportunities associated with Internet marketing and e-commerce. The student is able to use the tools that can be used to evaluate the effectiveness of Internet marketing and e-commerce. The student is aware of the solutions that make possible to use the social media and e-mail as part of marketing. The course deals with issues related to, for example, search engine optimization and targeted advertising.
Sisältö
| Sisältö | Ydinsisältö | Täydentävä tietämys | Erityistietämys |
| 1. | search engine marketing, mobile marketing | ||
| 2. | measuring the effectiveness of online marketing and e-commerce | ||
| 3. | techniques used in e-mail and social media marketing | ||
| 4. | techniques used in e-commerce |
Vastaavuudet
| Opintojakso | Vastaa opintojaksoa | Selite |
| PLA-65307 Internet Marketing Techniques, 5 cr | PLA-65306 Internet Marketing Techniques, 3 cr |