TTA-65076 Turning Technology into Business: Commercialization and Business Model Development, 5 cr

Lisätiedot

Active participation on casework and report based on real-life cases; Mid term exam on Course readings and lectures; No final exam. Grading 1-5.

Vastuuhenkilö

Leena Aarikka-Stenroos, Valtteri Ranta

Opetus

Osaamistavoitteet

The students will understand strategies and issues in commercializing technologies and technological products and services. The students investigate the design, analysis and utilization of business models and commercialization process models. Different tools, such as canvases and models, are applied for bridging technological innovation to customer needs and potentilal markets (commercialization process models, Business Model Canvas, Value proposition canvas, Impact Canvas). Special emphasis will be devoted to the interplay between technological innovation and business models and commercialization. The lessons learnt will cover strategic decision-making and tactics related to managing, financing and marketing technologies, acknowledging the different paths of turning technologies into business.

Vastaavuudet