PLA-65307 Internet Marketing Techniques, 5 cr
Lisätiedot
Timeless implementation. Students can complete the course at the time appropriate for themselves during the periods 1-4. The course is mainly based on self-study. The Moodle-system supports students' self-study. The course is passed by doing mandatory assignments and performing the exam at the required level of knowledge. The course exam is carried out in the EXAM-system.
Vastuuhenkilö
Juha Vihervaara, Matti Monnonen
Opetus
| Toteutuskerta | Periodi | Vastuuhenkilö | Suoritusvaatimukset |
| PLA-65307 2019-01 | 1 - 4 |
Matti Monnonen Juha Vihervaara |
Passed exam and approved assignments |
Osaamistavoitteet
After completing the course the student masters Internet marketing related technical solutions and their characteristics. The student is able to analyze the effectiveness of Internet marketing and e-commerce with different tools and meters. The student is able to differentiate how Internet marketing can be used to promote the business of different companies. The course deals with issues related to, for example, search engine optimization, social media marketing, e-mail marketing, and targeted advertising.
Sisältö
| Sisältö | Ydinsisältö | Täydentävä tietämys | Erityistietämys |
| 1. | search engine marketing, mobile marketing | ||
| 2. | measuring the effectiveness of online marketing and e-commerce | ||
| 3. | techniques used in e-mail and social media marketing | ||
| 4. | techniques used in e-commerce |
Vastaavuudet
| Opintojakso | Vastaa opintojaksoa | Selite |
| PLA-65307 Internet Marketing Techniques, 5 cr | PLA-65306 Internet Marketing Techniques, 3 cr |