TTKK Opinto-opas
2905040 Management of innovation, 3 ov
Management of innovation, 3 cu
Professori Olavi Uusitalo
Lectures 27h
| Viikottainen Opetus / Periodi |
S1 | S2 | K1 | K2 | Kesä |
|---|
| Luennot (h) | - | 3 |
- | - | - |
|---|
| Harjoitukset (h) | - | - |
- | - | - |
|---|
Tavoitteet
To give deeper knowledge of sources of innovative opportunity; have a
general understanding of the importance of the positioning of a new
product; have ideas of a creative, innovative person and organization.
Sisältö
Discussion of commercialization of a new product, start-up, and the
diffusion of innovation is included as well as the impacts of technological
changes and dominant designs on industry structures.
Tutkintovaatimukset
Lectures, written literature syntheses, oral presentation of syntheses and
an oral exam. Evaluation based on class participation and discussion,
written literature or case syntheses and presentations of them and exam.
Kirjallisuus
1) Drucker, P. (1985,1996) Innovation and Entrepreneurship, Pan Business
Man.
2) Moore, G. (1995) Inside the Tornado, HarperCollins; chapters 1-5, pp.
2-130.
3) Selected articles and cases.
Vaadittavat esitiedot
2905010 Marketing Management
Huomautuksia
The course is given in English.
Linkkejä
Kurssin www-sivu
Ilmoitustaulu