Course Catalog 2007-2008

TETA-1306 MARKETING MANAGEMENT, 4 cr
Marketing Management

Courses persons responsible
Tommi Mahlamäki

Lecturetimes and places
Per V: Monday 13 - 16, K1702
Per V: Wednesday 8 - 11, F PIENI SALI 1

Implementations
  Period 1 Period 2 Period 3 Period 4 Period 5 Summer
Lecture - - - - 20 h/per -
Exercise - - - - 20 h/per -
Exam  
(Timetable for academic year 2007-2008)

Objectives
Objective is to understand the basic concepts and theories of marketing management. Students should have a clear picture of marketing as a vital function in any business or non-profit organization.

Requirements for completing the course
Exam and written reports

Evaluation criteria for the course

  • Used assessment scale is numeric (1-5)

    • Study material
    Type Name Auhor ISBN URL Edition, availability... Exam material Language
    Book Marketing Management Kotler & Keller     12th Yes  English 

    Prerequisites
    Code Course Credits M/R
    TETA-1016 TETA-1016 Basics of Industrial Management 4 Recommendable

    Prequisite relations (Sign up to TUT Intranet required)

    Distance learning

  • ITC utilized during the course

    • - In information distribution via homepage, newsgroups or mailing lists, e.g. current issues, timetables
    - In distributing and/or returning exercise work, material etc
    - The course utilizes a learning platform, which? Moodle

  • Estimate as a percentage of the implementation of the course

    • - Contact teaching: 40 %
    - Distance learning: 10 %
    - Proportion of a student's independent study: 50 %

    Scaling
    Methods of instructionHours
    Lectures 30
    Exercises 20

    Study materials Hours
    Marketing Management 50

    Other scaledHours
    Preparation for exam 5
    Exam/midterm exam 3
    Total sum 108

    Correspondence of content
    TETA-1300 Marketing Management

    Course homepage

    Last modified 31.01.2007
    Modified byTommi Mahlamäki