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TETA-1306 MARKETING MANAGEMENT, 4 cr
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Courses persons responsible
Tommi Mahlamäki
Implementations
| Period 1 | Period 2 | Period 3 | Period 4 | Period 5 | Summer | |
| Lecture | - | - | - | - | 20 h/per | - |
| Exercise | - | - | - | - | 20 h/per | - |
| Exam | ||||||
Objectives
Objective is to understand the basic concepts and theories of marketing management. Students should have a clear picture of marketing as a vital function in any business or non-profit organization.
Requirements for completing the course
Exam and written reports
Evaluation criteria for the course
Study material
| Type | Name | Auhor | ISBN | URL | Edition, availability... | Exam material | Language |
| Book | Marketing Management | Kotler & Keller | 12th | Yes | English |
Prerequisites
| Code | Course | Credits | M/R |
| TETA-1016 | TETA-1016 Basics of Industrial Management | 4 | Recommendable |
Prequisite relations (Sign up to TUT Intranet required)
Distance learning
- In information distribution via homepage, newsgroups or mailing lists, e.g. current issues, timetables
- In distributing and/or returning exercise work, material etc
- The course utilizes a learning platform, which? Moodle
- Contact teaching: 40 %
- Distance learning: 10 %
- Proportion of a student's independent study: 50 %
Scaling
| Methods of instruction | Hours |
| Lectures | 30 |
| Exercises | 20 |
| Study materials | Hours |
| Marketing Management | 50 |
| Other scaled | Hours |
| Preparation for exam | 5 |
| Exam/midterm exam | 3 |
| Total sum | 108 |
Correspondence of content
TETA-1300 Marketing Management
| Last modified | 31.01.2007 |
| Modified by | Tommi Mahlamäki |