Course Catalog 2008-2009 International Basic Pori International Postgraduate Open University |Degrees|     |Study blocks|     |Courses|

Course´s person responsible

Tommi Mahlamäki

Implementations

	Lecture times and places	Target group recommended to
Implementation 1	Per 5 : Monday 13 - 16, K1702 Wednesday 13 - 16, K1702

Requirements

Exam and written reports.

Principles and baselines related to teaching and learning

-

Objectives

Objective is to understand the basic concepts and theories of marketing management. Students should have a clear picture of marketing as a vital function in any business or non-profit organization.

Content

Content	Core content	Complementary knowledge	Specialist knowledge
1.	Basic theories of Marketing, common definitions of Marketing, Customer Orientation, Integration
2.	Importance of customer orientation, Market Segmentation, Differentation, Positioning, Research & Development	Internal Marketing, Customer feedback, Customer management
3.	Consumer markets, Business to Business markets	Marketing environment, Competition, Partners
4.	Marketing Channels, Marketing Communications, Pricing strategies, Market Offerings, Brands, Marketing Research	Subcategories of Marketing Communication, Methods of Marketing Research

Study material

Type	Name	Author	ISBN	URL	Edition, availability, ...	Examination material	Language
Book	Marketing Management	Kotler & Keller			12th		English

Prerequisites

Correspondence of content

More precise information per implementation

	Description	Methods of instruction	Implementation
Implementation 1		Lectures Excercises	Contact teaching: 0 % Distance learning: 0 % Self-directed learning: 0 %

Last modified	25.08.2008
Modifier	Tommi Mahlamäki