Course Catalog 2008-2009
International

Basic Pori International Postgraduate Open University

|Degrees|     |Study blocks|     |Courses|    

Course Catalog 2008-2009

TETA-1306 Marketing Management, 4 cr

Course´s person responsible

Tommi Mahlamäki

Implementations

  Lecture times and places Target group recommended to
Implementation 1


Per 5 :
Monday 13 - 16, K1702
Wednesday 13 - 16, K1702

 
 


Requirements

Exam and written reports.

Principles and baselines related to teaching and learning

-

Objectives

Objective is to understand the basic concepts and theories of marketing management. Students should have a clear picture of marketing as a vital function in any business or non-profit organization.

Content

Content Core content Complementary knowledge Specialist knowledge
1. Basic theories of Marketing, common definitions of Marketing, Customer Orientation, Integration     
2. Importance of customer orientation, Market Segmentation, Differentation, Positioning, Research & Development  Internal Marketing, Customer feedback, Customer management   
3. Consumer markets, Business to Business markets  Marketing environment, Competition, Partners   
4. Marketing Channels, Marketing Communications, Pricing strategies, Market Offerings, Brands, Marketing Research  Subcategories of Marketing Communication, Methods of Marketing Research   


Study material

Type Name Author ISBN URL Edition, availability, ... Examination material Language
Book   Marketing Management   Kotler & Keller       12th      English  


Prerequisites

Course O/R
TETA-1016 Basics of Industrial Management Recommended  

Prerequisite relations (Requires logging in to POP)

Correspondence of content

Course Corresponds course  Description 
TETA-1306 Marketing Management, 4 cr TETA-1300 Marketing Management, 4 cr  

More precise information per implementation

  Description Methods of instruction Implementation
Implementation 1   Lectures
Excercises
   
Contact teaching: 0 %
Distance learning: 0 %
Self-directed learning: 0 %  


Last modified25.08.2008
ModifierTommi Mahlamäki