Course Catalog 2008-2009
Basic

Basic Pori International Postgraduate Open University

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Course Catalog 2008-2009

KMT-6506 Fashion Logistics and Brand Management, 7 cr

CourseĀ“s person responsible

Heikki Mattila

Implementations

  Lecture times and places Target group recommended to
Implementation 1    


Requirements

Approved research paper, case exercise and exam. Each student is expected to write a research paper and give an oral presentation at course seminar. The paper will be carried out individually by each student. Each phase of the exercise in individually commented on and approved by the lecturer. Evaluation for the grade will be based 60% on exam, 30% on research paper and 10% on paper presentation.
Completion parts must belong to the same implementation

Principles and baselines related to teaching and learning

-

Objectives

The student will understand how an international fashion supply chain operates from production to retail. The critical success factors and success measures will be outlined in detail. Brand building and management will be discussed.

Content

Content Core content Complementary knowledge Specialist knowledge
1. Sourcing and purchasing strategies.      
2. Critical success factors and success measures.     
3. Purchase planning by using sourcing matrix. The importance of lead time.     
4. Supply chain modelling.     
5. How to build and enhance brand value throughout the fashion supply chain.     


Evaluation criteria for the course

Approved research paper, case exercise and exam. Each student is expected to write a research paper and give an oral presentation at course seminar. The paper will be carried out individually by each student. Each phase of the exercise in individually commented on and approved by the lecturer. Evaluation for the grade will be based 60% on exam, 30% on research paper and 10% on paper presentation.

Assessment scale:

Numerical evaluation scale (1-5) will be used on the course

Partial passing:

Completion parts must belong to the same implementation

Study material

Type Name Author ISBN URL Edition, availability, ... Examination material Language
Book   Apparel Merchandising - The Line starts Here   Rosenau, J., Wilson, D.            Suomi  
Book   Purchasing and Supply Chain Management   Weele, A.            Suomi  
Book   Quick Response: Managing the Supply Chain to Meet Consumer Demand   Bob Lowson, et al            English  
Book   The outerwear market in the EU - 2006   CBI            Suomi  
Other literature   Research papers   students            English  
Other literature   The global apparel value chain   UNIDO            English  
Summary of lectures   Fashion Logistics   Heikki Mattila            English  


Prerequisite relations (Requires logging in to POP)

Correspondence of content

Course Corresponds course  Description 
KMT-6506 Fashion Logistics and Brand Management, 7 cr 3004900 Management of the Fashion Supply Chain, 5 cu  

More precise information per implementation

  Description Methods of instruction Implementation
Implementation 1   Lectures
Practical works
   
Contact teaching: 0 %
Distance learning: 0 %
Self-directed learning: 0 %  


Last modified06.08.2008
ModifierMaritta Suoniemi