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TETA-5306 Management of Innovation, 4 cr |
Olavi Uusitalo
No implementations
Passed assignments and final exam. Attendance in lectures is compulsory.
Completion parts must belong to the same implementation
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On completion of this course, students should be able to: have a knowledge of sources of innovative opportunity; have a general understanding of the importance of the positioning of a new product; have ideas of a creative, innovative person and organization.
Content | Core content | Complementary knowledge | Specialist knowledge |
1. | Sources of innovative opportunity: unexpected, incongruities, process need, industry and market structures etc. | ||
2. | Complementary assets such as marketing channels, high quality manufacturing and complementary technologies | ||
3. | Entrepreneurial strategies in commercialising inventions for small and large businesses. | ||
4. | Characteristics of inventor and entrepreneur. |
The course is graded based on three criteria: 1) Class participation 10%, 2) written case reports and literature synopsis 30%, and 3) examination 60% (in the exam 50% of the maximum is prerequisite). There will be a normal final examination reflecting the full scope and content of the course.
Numerical evaluation scale (1-5) will be used on the course
Type | Name | Author | ISBN | URL | Edition, availability, ... | Examination material | Language |
Book | Innovation and Entrepreneurship | Drucker, Peter F. | Edition 1985 or newer one. | English | |||
Other literature | Readings and cases | Several | English |
Course | Mandatory/Advisable | Description |
TETA-1300 Markkinointi | Mandatory | |
TETA-2300 Teollisten tuotteiden markkinointi | Advisable | |
TETA-5320 Markkinoinnin johtaminen ja globaalit verkostot | Advisable |
Course | Corresponds course | Description |
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