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KMT-6506 Fashion Logistics and Brand Management, 7 cr |
Heikki Mattila
Lecture times and places | Target group recommended to | |
Implementation 1 |
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Approved research paper, case exercise and exam. Each student is expected to write a research paper and give an oral presentation at course seminar. The paper will be carried out individually by each student. Each phase of the exercise is individually commented on and approved by the lecturer. Evaluation for the grade will be based 60% on exam, 30% on research paper and 10% on the case exercise.
Completion parts must belong to the same implementation
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The student will understand how an international fashion supply chain operates from production to retail. The critical success factors and success measures will be outlined in detail. Brand building and management will be discussed.
Content | Core content | Complementary knowledge | Specialist knowledge |
1. | Sourcing and purchasing strategies. | ||
2. | Critical success factors and success measures. | ||
3. | Purchase planning by using sourcing matrix. The importance of lead time. | ||
4. | Supply chain modelling. | ||
5. | How to build and enhance brand value throughout the fashion supply chain. |
Approved research paper, case exercise and exam. Each student is expected to write a research paper and give an oral presentation at course seminar. The paper will be carried out individually by each student. Each phase of the exercise is individually commented on and approved by the lecturer. Evaluation for the grade will be based 60% on exam, 30% on research paper and 10% on the case exercise.
Numerical evaluation scale (1-5) will be used on the course
Type | Name | Author | ISBN | URL | Edition, availability, ... | Examination material | Language |
Book | Purchasing and Supply Chain Management | Weele, A. | Suomi | ||||
Book | The outerwear market in the EU-2008 | CBI | English | ||||
Other literature | Research papers | students | English | ||||
Other literature | The global apparel value chain | UNIDO | English | ||||
Summary of lectures | Fashion Logistics | Heikki Mattila | English |
Course | Corresponds course | Description |
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Lectured every second year.
Description | Methods of instruction | Implementation | |
Implementation 1 | Lectures Practical works |
Contact teaching: 0 % Distance learning: 0 % Self-directed learning: 0 % |