Course Catalog 2009-2010 International Basic Pori International Postgraduate Open University |Degrees|     |Study blocks|     |Courses|

Person responsible

Artur Lugmayr

Implementations

	Lecture times and places	Target group recommended to
Implementation 1	Per 2, 3 : Tuesday 16 - 18, TB219

Requirements

- active participation (70%) - exercises and assignments - examination

Learning outcomes

Entertainment and media environments are very specific to business domains. This course focuses on the understanding of the business environment with a special focus on different media domains. The world of media underlies different principles than other production companies. Within the scope of this course, methods in media economics are presented, ranging from quantitative and analytical frameworks up to market analysis and audience research. Corporate strategies especially focusing on competition analysis, and organizational management are as well presented. Different business models such as advertising or subscription based services are analyzed. The theoretical knowledge by illustrative case studies from traditional media environments, such as TV, radio, print, and cable industry. However, the main focus is to give insights into newly emerging media industries, such as social media, ambient/ubiquitous media, digital gaming, and other emerging services in the age of Web 2.0/Web 3.0. The goal is to provide practical understanding of concepts, issues, and solutions in the latest emerging media forms. After the course students shall have knowledge of: 1. marketing, planning, analysis, and management in TV, film, radio, gaming, Web, and new media 2. entertainment and media domain specific aspects in marketing, strategy, and economics 3. new service ecosystems in times of the WWW 4. business concepts in latest media environments such as the web, games, and digital distribution

Content

Content	Core content	Complementary knowledge	Specialist knowledge
1.	Media Industry Methods in Media Economics Theoretical Methods Analytical Frameworks Quantitative Methods Qualitative Market Analysis & Marketing Market Structure Marketing Methods Audience research Advertisement Analysis Mining Consumer Data Business Intelligence Mining Strategies Corporate Strategies B2B cooperation Competition and Competition Analysis Business Models Advertising Subscription Based Services Merchandise Experimental Models Project Planning and Budgeting Planning and Scheduling Projects Risk Management Budget Analysis Analytical Tools Media Information Management Systems Data Management and Business Management Tools Media Management Technology Exemplary Case Studies from Industry Motion Picture & Cinema TV, Cable, Radio, and Print Digital Games Social Media Web 2.0, and Web 3.0 companies

Evaluation criteria for the course

exercises/assigments (40%) + examination (60%) + attendance

Assessment scale:

Numerical evaluation scale (1-5) will be used on the course

Study material

Type	Name	Author	ISBN	URL	Edition, availability, ...	Examination material	Language
Book					Hoskins, McFadyen, Finn, Global Television and Film, Oxford University Press, 1997.		English
Book					Stephen Lacy, Ardyth B. Sohn, and Jan LeBlancWicks, Media Management – A Casebook Approach, Lawrence Erlbaum Associates, 1993.		English
Other literature					The students will be provided with latest materials.		English

Prerequisites

Correspondence of content

There is no equivalence with any other courses

More precise information per implementation

	Description	Methods of instruction	Implementation
Implementation 1	Entertainment and media environments are very specific to business domains. This course focuses on the understanding of the business environment with a special focus on different media domains. The world of media underlies different principles than other production companies. Within the scope of this course, methods in media economics are presented, ranging from quantitative and analytical frameworks up to market analysis and audience research. Corporate strategies especially focusing on competition analysis, and organizational management are as well presented. Different business models such as advertising or subscription based services are analyzed. The theoretical knowledge by illustrative case studies from traditional media environments, such as TV, radio, print, and cable industry. However, the main focus is to give insights into newly emerging media industries, such as social media, ambient/ubiquitous media, digital gaming, and other emerging services in the age of Web 2.0/Web 3.0. The goal is to provide practical understanding of concepts, issues, and solutions in the latest emerging media forms. After the course students shall have knowledge of: 1. marketing, planning, analysis, and management in TV, film, radio, gaming, Web, and new media 2. entertainment and media domain specific aspects in marketing, strategy, and economics 3. new service ecosystems in times of the WWW 4. business concepts in latest media environments such as the web, games, and digital distribution	Lectures Excercises Practical works	Contact teaching: 0 % Distance learning: 0 % Self-directed learning: 0 %

Last modified	10.09.2009
Modifier	Jussi Myllärniemi