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Course Catalog 2010-2011
KMT-6506 Fashion Logistics and Brand Management, 7 cr |
Person responsible
Heikki Mattila
Requirements
Approved research paper, case exercise and exam. Each student is expected to write a research paper and give an oral presentation at course seminar. The paper will be carried out individually by each student. Each phase of the exercise is individually commented on and approved by the lecturer. Evaluation for the grade will be based 60% on exam, 30% on research paper and 10% on the case exercise.
Completion parts must belong to the same implementation
Principles and baselines related to teaching and learning
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Learning outcomes
The student will understand how an international fashion supply chain operates from production to retail. The critical success factors and success measures will be outlined in detail. Brand building and management will be discussed.
Content
| Content | Core content | Complementary knowledge | Specialist knowledge |
| 1. | Sourcing and purchasing strategies. | ||
| 2. | Critical success factors and success measures. | ||
| 3. | Purchase planning by using sourcing matrix. The importance of lead time. | ||
| 4. | Supply chain modelling. | ||
| 5. | How to build and enhance brand value throughout the fashion supply chain. |
Evaluation criteria for the course
Approved research paper, case exercise and exam. Each student is expected to write a research paper and give an oral presentation at course seminar. The paper will be carried out individually by each student. Each phase of the exercise is individually commented on and approved by the lecturer. Evaluation for the grade will be based 60% on exam, 30% on research paper and 10% on the case exercise.
Assessment scale:
Numerical evaluation scale (1-5) will be used on the course
Partial passing:
Study material
| Type | Name | Author | ISBN | URL | Edition, availability, ... | Examination material | Language |
| Book | Purchasing and Supply Chain Management | Wheele, A | English | ||||
| Book | The Outerwear Market in the EU-2008 | CBI | English | ||||
| Other literature | The global apparel value chain | UNIDO | English | ||||
| Summary of lectures | Fashion Logistics | Heikki Mattila | English |
Prerequisite relations (Requires logging in to POP)
Correspondence of content
| Course | Corresponds course | Description |
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Additional information
The course is intended for the students who have started before the academic year 2010-2011. The exchange students and the students who will start in the academic year 2010-2011 should take MOL-9606 Managing Global Supply Cahins.
Suitable for postgraduate studies