|
|
|||||||||||||||||
Course Catalog 2010-2011
TITA-7106 Introduction to Entertainment and Media Management, 4 cr
|
Lessons
| Study type | P1 | P2 | P3 | P4 | Summer | Lecture times and places |
|
|
|
|
|
|
|
|
Description:
Entertainment and media technology is all-present in our daily environments: Web based media, TV, radio, or print-press are just a few examples. The media environment is more and more changing towards additional digital services in terms of user contributed content and online collaboration. The plethora of media environments therefore expands to media eco-systems: social media, digital gaming, collaborative content, ambient media, digital location based services, and online platforms are just a few examples. This course aims to get basic understanding of general concepts in the entertainment and media production management including the latest digital services. The foundations of media economics, industries, and markets shall give understanding into the fascinating world of media ecosystems. The course is designed to develop skills and knowledge necessary to understand the changes in today¿s entertainment and media world in terms of society, audience, creative skills, technology, services and content. Based on the characteristic of the entertainment and media industry, specific differences to other industries related to organization form, creative team management, business models, marketing, and content production are particularly emphasized. From the technical point of view, basic principles of entertainment computation are introduced and presented. Attendees will get an overview of various media domains and how the world of media functions. After the course students shall have knowledge and understanding of: 1. Difference of entertainment and media business to other business domains 2. Society, sociology, audience, and policy aspects in entertainment and media 3. Basic principles of marketing, strategy, organization, and economics in media 4. Media and digital service ecosystems in creative digital service industries 5. Latest trends in nowadays entertainment computation technologies
Person responsible:
Artur Lugmayr
Assessment scale:
Numerical evaluation scale (1-5) will be used on the course
Methods of instruction:
| Methods of instruction | Hours |
| Lectures | 56.0 |
| Excercises | 60.0 |
| Other measurings | |
| Sum of all | 116.0 |
Contact teaching: 0 %
Distance learning: 0 %
Proportion of a student´s independent study: 0 %