Course Catalog 2010-2011
Basic

Basic Pori International Postgraduate Open University

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Course Catalog 2010-2011

KMT-6506 Fashion Logistics and Brand Management, 7 cr

Person responsible

Heikki Mattila

Lessons

Study type P1 P2 P3 P4 Summer Implementations Lecture times and places
            KMT-6506 2010-01 Friday 12 - 15, K4441A

Requirements

Approved research paper, case exercise and exam. Each student is expected to write a research paper and give an oral presentation at course seminar. The paper will be carried out individually by each student. Each phase of the exercise is individually commented on and approved by the lecturer. Evaluation for the grade will be based 60% on exam, 30% on research paper and 10% on the case exercise.
Completion parts must belong to the same implementation

Principles and baselines related to teaching and learning

-

Learning outcomes

The student will understand how an international fashion supply chain operates from production to retail. The critical success factors and success measures will be outlined in detail. Brand building and management will be discussed.

Content

Content Core content Complementary knowledge Specialist knowledge
1. Sourcing and purchasing strategies.      
2. Critical success factors and success measures.     
3. Purchase planning by using sourcing matrix. The importance of lead time.     
4. Supply chain modelling.     
5. How to build and enhance brand value throughout the fashion supply chain.     

Evaluation criteria for the course

Approved research paper, case exercise and exam. Each student is expected to write a research paper and give an oral presentation at course seminar. The paper will be carried out individually by each student. Each phase of the exercise is individually commented on and approved by the lecturer. Evaluation for the grade will be based 60% on exam, 30% on research paper and 10% on the case exercise.

Assessment scale:

Numerical evaluation scale (1-5) will be used on the course

Partial passing:

Completion parts must belong to the same implementation

Study material

Type Name Author ISBN URL Edition, availability, ... Examination material Language
Book   Purchasing and Supply Chain Management   Wheele, A            English  
Book   The Outerwear Market in the EU-2008   CBI            English  
Other literature   The global apparel value chain   UNIDO            English  
Summary of lectures   Fashion Logistics   Heikki Mattila            English  

Prerequisite relations (Requires logging in to POP)



Correspondence of content

Course Corresponds course  Description 
KMT-6006 Sourcing and Purchase Management, 5 cr +
KMT-6306 Textiles in Global Economy, 4 cr +
KMT-6506 Fashion Logistics and Brand Management, 7 cr
MOL-9606 Managing Global Supply Chains, 5 cr  
KMT-6506 Fashion Logistics and Brand Management, 7 cr 3004900 Management of the Fashion Supply Chain, 5 cu  

Additional information

The course is intended for the students who have started before the academic year 2010-2011. The exchange students and the students who will start in the academic year 2010-2011 should take MOL-9606 Managing Global Supply Cahins.
Suitable for postgraduate studies

More precise information per implementation

Implementation Description Methods of instruction Implementation
KMT-6506 2010-01        

Last modified06.09.2010