Course Catalog 2010-2011
Basic

Basic Pori International Postgraduate Open University

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Course Catalog 2010-2011

TITA-2116 Managing Electronic Commerce, 3 cr

Person responsible

Jaani Väisänen

Lessons

Study type P1 P2 P3 P4 Summer Implementations Lecture times and places
Lectures

 

 

 
 2 h/per

 
TITA-2116 2010-01 Friday 9 - 15, FB118

Learning outcomes

The course will introduce students to the special characteristics of electronic commerce and electronic business.

Content

Content Core content Complementary knowledge Specialist knowledge
1. Students will understand the role of ICT in modern business environment.  Students will gain insight into the architecture of electronic business and formulation of e-strategies.   Students will gain insight into how e-architecture and e-strategies influence the business environment as a whole. 
2. Students will understand the importance and role of information in the Internet environment, as well as its strengths and weaknesses as business environment.  Students will gain insight into the most common ways of information capture from the Internet.  Students will gain insight into how information from the Internet may be utilized in a business setting. 
3. Students will learn about the most common ways of marketing in the Internet.  Students will gain insight into Internet consumer behavior theories, and utilize them in online marketing.  Students will gain insight into most common ways of utilizing web analytics and measuring web site performance. 

Prerequisites

Course Mandatory/Advisable Description
TITA-1100 Tietojohtamisen peruskurssi Mandatory    
TITA-1106 Basics of Information and Knowledge Management Mandatory    

Additional information about prerequisites
TITA-1100 for Finnish students. TITA-1106 for international students.

Prerequisite relations (Requires logging in to POP)

Correspondence of content

There is no equivalence with any other courses

More precise information per implementation

Implementation Description Methods of instruction Implementation
TITA-2116 2010-01 the course will introduce the students to the special characteristics of electronic commerce and electronic business. the use of the Internet as a marketing channel will be discussed along with various online advertising techniques. Course website, moodle: https://moodle.tut.fi/course/view.php?id=2988        

Last modified17.02.2011