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Course Catalog 2011-2012
TITA-7206 Business Concepts in Entertainment and Media Production, 5 cr
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Lessons
| Study type | P1 | P2 | P3 | P4 | Summer | Lecture times and places |
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Description:
Entertainment and media environments are very specific to business domains. This course focuses on the understanding of the business environment with a special focus on different media domains. The world of media underlies different principles than other production companies. Within the scope of this course, methods in media economics are presented, ranging from quantitative and analytical frameworks up to market analysis and audience research. Corporate strategies especially focusing on competition analysis, and organizational management are as well presented. Different business models such as advertising or subscription based services are analyzed. The theoretical knowledge by illustrative case studies from traditional media environments, such as TV, radio, print, and cable industry. However, the main focus is to give insights into newly emerging media industries, such as social media, ambient/ubiquitous media, digital gaming, and other emerging services in the age of Web 2.0/Web 3.0. The goal is to provide practical understanding of concepts, issues, and solutions in the latest emerging media forms. After the course students shall have knowledge of: 1. Marketing, planning, analysis, and management in TV, film, radio, gaming, Web, and new media 2. Entertainment and media domain specific aspects in marketing, strategy, and economics 3. New service ecosystems in times of the WWW 4. Business concepts in latest media environments such as the web, games, and digital distribution
Person responsible:
Yuan Fu
Artur Lugmayr
Assessment scale:
Numerical evaluation scale (1-5) will be used on the course
Methods of instruction:
Contact teaching: 0 %
Distance learning: 0 %
Proportion of a student´s independent study: 0 %