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Course Catalog 2012-2013
TETA-5306 Management of Innovation, 4 cr |
Additional information
Suitable for postgraduate studies
Person responsible
Olavi Uusitalo, Toni Mikkola
Lessons
| Study type | P1 | P2 | P3 | P4 | Summer | Implementations | Lecture times and places |
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Requirements
Passed assignments and final exam. Attendance in lectures is compulsory.
Completion parts must belong to the same implementation
Principles and baselines related to teaching and learning
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Learning outcomes
On completion of this course, students should be able to: have knowledge of sources of innovative opportunity; have a general understanding of the importance of the positioning of a new product; have ideas of a creative, innovative person and organization.
Content
| Content | Core content | Complementary knowledge | Specialist knowledge |
| 1. | Explain sources of innovative opportunity: unexpected, incongruities, process need, industry and market structures etc. | Explain the strategic role of product positioning. Compare technology push and demand pull approaches during product introduction. | |
| 2. | Complementary assets such as marketing channels, high quality manufacturing and complementary technologies. | Verify how important it is to know the industry when introducing a new product or in creation of dominant design. | |
| 3. | Entrepreneurial strategies in commercializing inventions for small and large businesses. | Compare different entrepreneurial strategies. | |
| 4. | Characteristics of inventor and entrepreneur. | Illustrate the impact of commitment and persistence in new product/process development and market entry. |
Evaluation criteria for the course
The course is graded based on three criteria: 1) Class participation 10%, 2) written case reports and literature synopsis 30%, and 3) examination 60% (in the exam 50% of the maximum is prerequisite). There will be a normal final examination reflecting the full scope and content of the course.
Assessment scale:
Numerical evaluation scale (1-5) will be used on the course
Partial passing:
Study material
| Type | Name | Author | ISBN | URL | Edition, availability, ... | Examination material | Language |
| Book | Innovation and Entrepreneurship | Drucker, Peter F. | Edition 1985 or newer one. | English | |||
| Other literature | Readings and cases | Several | English |
Prerequisites
| Course | Mandatory/Advisable | Description |
| TETA-1300 Marketing Management | Mandatory | |
| TETA-2306 Business Market Management | Mandatory |
Prerequisite relations (Requires logging in to POP)
Correspondence of content
| Course | Corresponds course | Description |
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More precise information per implementation
| Implementation | Description | Methods of instruction | Implementation |
| On completion of this course, students should be able to: have knowledge of sources of innovative opportunity, a general understanding of the importance of the positioning of a new product and ideas of a creative, innovative person and organization. |
Contact teaching: 40 % Distance learning: 0 % Self-directed learning: 60 % |