Course Catalog 2012-2013
Basic

Basic Pori International Postgraduate Open University

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Course Catalog 2012-2013

TITA-7206 Business Concepts in Entertainment and Media Production, 5 cr

Person responsible

Artur Lugmayr, Yuan Fu

Lessons

Study type P1 P2 P3 P4 Summer Implementations Lecture times and places
Lectures
Excercises
Assignment



 



 
 3 h/week
 12 h/per
 24 h/per



 



 
TITA-7206 2012-01 Monday 16 - 18, TB219

Requirements

- active participation (70%) - exercises and assignments - examination

Learning outcomes

Entertainment and media environments are very specific to business domains. This course focuses on the understanding of the business environment with a special focus on the different media domains. The world of media underlies different principles than other production companies. Within the scope of this course, methods in media economics are presented, ranging from quantitative and analytical frameworks up to market analysis and audience research. Corporate strategies especially focusing on competition analysis, and organizational management are as well presented. Different business models such as advertising or subscription based services are analyzed. The theoretical knowledge by illustrative case studies from traditional media environments, such as TV, radio, print, and cable industry. However, the main focus is to give insights into newly emerging media industries, such as social media, ambient/ubiquitous media, digital gaming, and other emerging services in the age of Web 2.0/Web 3.0. The goal is to provide practical understanding of concepts, issues, and solutions in the latest emerging media forms. After the course students shall have knowledge of: 1. Marketing, planning, analysis, and management in TV, film, radio, gaming, Web, and new media 2. Entertainment and media domain specific aspects in marketing, strategy, and economics 3. New service ecosystems in times of the WWW 4. Business concepts in latest media environments such as the web, games, and digital distribution

Content

Content Core content Complementary knowledge Specialist knowledge
1. Media Industry Methods in Media Economics Theoretical Methods Analytical Frameworks Quantitative Methods Qualitative Market Analysis & Marketing Market Structure Marketing Methods Audience research Advertisement Analysis Mining Consumer Data Business Intelligence Mining Strategies Corporate Strategies B2B cooperation Competition and Competition Analysis Business Models Advertising Subscription Based Services Merchandise Experimental Models Project Planning and Budgeting Planning and Scheduling Projects Risk Management Budget Analysis Analytical Tools Media Information Management Systems Data Management and Business Management Tools Media Management Technology Exemplary Case Studies from Industry Motion Picture & Cinema TV, Cable, Radio, and Print Digital Games Social Media Web 2.0, and Web 3.0 companies     

Evaluation criteria for the course

Course assignments (40%) + examination (60%). Active attendance on the course lectures(70% minimum) is also a mandatory requirement for passing the course.

Assessment scale:

Numerical evaluation scale (1-5) will be used on the course

Study material

Type Name Author ISBN URL Edition, availability, ... Examination material Language
Book           Hoskins, McFadyen, Finn, Global Television and Film, Oxford University Press, 1997.      English  
Book           Stephen Lacy, Ardyth B. Sohn, and Jan LeBlancWicks, Media Management A Casebook Approach, Lawrence Erlbaum Associates, 1993.      English  
Other literature           The students will be provided with latest materials.      English  

Prerequisite relations (Requires logging in to POP)



Correspondence of content

Course Corresponds course  Description 
TITA-7206 Business Concepts in Entertainment and Media Production, 5 cr TLO-35406 Business Concepts in Entertainment and Media Production, 5 cr  

More precise information per implementation

Implementation Description Methods of instruction Implementation
TITA-7206 2012-01 Entertainment and media environments are very specific to business domains. This course focuses on the understanding of the business environment with a special focus on different media domains. The world of media underlies different principles than other production companies. Within the scope of this course, methods in media economics are presented, ranging from quantitative and analytical frameworks up to market analysis and audience research. Corporate strategies especially focusing on competition analysis, and organizational management are as well presented. Different business models such as advertising or subscription based services are analyzed. The theoretical knowledge by illustrative case studies from traditional media environments, such as TV, radio, print, and cable industry. However, the main focus is to give insights into newly emerging media industries, such as social media, ambient/ubiquitous media, digital gaming, and other emerging services in the age of Web 2.0/Web 3.0. The goal is to provide practical understanding of concepts, issues, and solutions in the latest emerging media forms. After the course students shall have knowledge of: 1. Marketing, planning, analysis, and management in TV, film, radio, gaming, Web, and new media 2. Entertainment and media domain specific aspects in marketing, strategy, and economics 3. New service ecosystems in times of the WWW 4. Business concepts in latest media environments such as the web, games, and digital distribution       Contact teaching: 0 %
Distance learning: 0 %
Self-directed learning: 0 %  

Last modified17.08.2012