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Course Catalog 2013-2014
TLO-35416 Media Business Information Management, 5 cr |
Additional information
Suitable for postgraduate studies
Person responsible
Artur Lugmayr
Lessons
| Study type | P1 | P2 | P3 | P4 | Summer | Implementations | Lecture times and places |
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Requirements
- active participation during lectures (70%)
- completed exercises and assignments
- final examination
Entertainment and Media Management Lab. (EMMi Lab.): www.tut.fi/emmi
Latest course descriptions (incl. UTA cooperation):
http://www.tut.fi/emmi/WWW/teaching
Several courses will be held in cooperation with UTA's Media Management Curriculum held by Prof. Dr. Gregory Ferrell Lowe. http://www.uta.fi/cmt/en/contact/staff/greglowe/
Completion parts must belong to the same implementation
Learning Outcomes
The course critically examines processes and systems in entertainment and media production from a business information management perspective. Gaining understanding in workflows and procedures in media industry enables the understanding of management aspects during production. Based on several different stages in traditional and emerging media domains, production workflows and techniques are presented. Workflows from traditional media and their changing environment, paired with new processes in latest media industry trends are presented. A special focus is given on content creation and related technology, such as asset management, system architectures, information architectures, and involved methods. After this course, the students should understand: 1. Technologies, processes, and workflows of digital productions in specific media domains 2. System architectures, content including its production, and system infrastructures 3. Asset management, creation, metadata, and methods for content creation 4. How the transformation from a traditional media house can be managed towards a new digital media house 5. Application of
Content
| Content | Core content | Complementary knowledge | Specialist knowledge |
| 1. | • People perspective of business information management in media o Sales & marketing o Digital rights management o Licensing and royalties o Customer relationship management o Human resource management in changing media o Media inside organizations o Supplier relationship management o Public relations & social media | ||
| 2. | • Information perspective of business information management in media o Knowledge management o Media supply chain o Product life-cycle management o Workflow management of digital productions o Financial management o Convergence o Content management systems | ||
| 3. | • Technology perspective: Digital workflows in content creation o Overview over technologies and methods supporting a fully digital content production chain. Introduction in workflows, tools and the technology ‘inside’. o Content types o Computational demands o Network technology o Media management architectures o Game development o Film production o TV production o Web applications o Media presentations o More in-depth description of the technology, methods and techniques especially required for designing systems with overall digital workflows. o Software tools o Digital workflow modeling o Network technology o Media management architectures o Media server technology o Web deployment principles o Development of digital workflow tools | ||
| 4. | • • Introduction into Convergence: Transformation of analogue media tdigital media o Managing the crowd with social media o Social media marketing strategies o Targeted advertising o Understanding new media o Managing new media o Internet as global village | ||
| 5. | • Management of Convergence from a Management Perspective o Media policy and regulatory challenges o Cross-platform, cross-country, and converging media policies o Convergence versus media market competition and concentration o Media products demand and offer, consumers versus producers: diverging convergence o Convergence and managerial challenges in the media industries (TV, radio, news, publishing, music, online) o Converging newsrooms, organizational and human resource development o Convergence management and leadership o Business models and strategies for converging media products and services o Impact of social media on convergence processes o Branding media in converging environments o Marketing and advertising in converging environments o Intellectual property rights and royalty management in convergence processes o Quality and ethics in converging environments o Management, leadership of projects and media organizations for convergence | ||
| 6. | •Management of convergence from a technological perspective o Media business information management for convergence o Media information system design enabling convergence o Business intelligence in converging media environments o Knowledge management systems in converging environments o Workflow management, operational efficiency and new capturing technologies producing converging services o Operational efficiency and cost reduction of converging technologies o Cross-media offering, distribution channels and convergence o Home platforms, mobility, multi-play and network convergence o Systems for management reporting, analysis, and decision support in converging environments | ||
| 7. | Other o Digital film & TV o eBusiness o eLearning o Convergent services o Ambient media … o Standards tenable technical convergence o Data warehousing in converging environments o Integration of analogue and digital media productions o Mobile convergence o E2E systems and solutions in converging media environments o Production processes for convergence o Asset management and metadata enabling convergence o E2E systems, infrastructures and solutions o Collaborative media productions and convergence |
Instructions for students on how to achieve the learning outcomes
Course assignment (40%) + Course exam (60%). A mandatory requirement for passing the course is active attendance on the course lectures (70% minimum) and exercises (100%).
Assessment scale:
Numerical evaluation scale (1-5) will be used on the course
Partial passing:
Study material
| Type | Name | Author | ISBN | URL | Edition, availability, ... | Examination material | Language |
| Book | Digital Multimedia, N. Chapman, Jenny Chapman, John Wiley and Sons Ltd, 2004 | Yes | English | ||||
| Book | Introduction to Media Production: The Path to Digital Media Production, Robert B. Musburger, Gorham Kindem, Focal Press, 2004 | Yes | English | ||||
| Book | Multimedia Communication: Applications, Networks, Protocols, Fred Halsall | Yes | English | ||||
| Book | Television production, Millerson, G. and G. Millerson, 13th ed. 1999, Oxford: Focal Press. xvi, 635. | Yes | English | ||||
| Other literature | All the study material will be provided at the beginning of the lecture | No | English |
Prerequisite relations (Requires logging in to POP)
Correspondence of content
| Course | Corresponds course | Description |
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More precise information per implementation
| Implementation | Description | Methods of instruction | Implementation |
| The course critically examines processes and systems in entertainment and media production. Gaining understanding in workflows and procedures in media industry enables the understanding of management aspects during production. Based on several different stages in traditional and emerging media domains, production workflows and techniques are presented. Workflows from traditional media and their changing environment, paired with new processes in latest media industry trends are presented. A special focus is given on content creation and related technology, such as asset management, system architectures, information architectures, and involved methods. After this course, the students should understand: 1. technologies, processes, and workflows of digital productions in specific media domains 2. system architectures, content including its production, and system infrastructures 3. asset management, creation, metadata, and methods for content creation |
Contact teaching: 0 % Distance learning: 0 % Self-directed learning: 0 % |