Course Catalog 2014-2015
Basic

Basic Pori International Postgraduate Open University

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Course Catalog 2014-2015

TTA-52026 Business Market Management, 4 cr

Person responsible

Tommi Mahlamäki

Lessons

Study type P1 P2 P3 P4 Summer Implementations Lecture times and places
            TTA-52026 2013-01  

Learning Outcomes

Learning goals include the tools and methods used in business market management. After the course the student can analyze and understand what customer value means. The student also understands the creation and delivering of customer value and the underlying business to business processes.

Content

Content Core content Complementary knowledge Specialist knowledge
1. Basic principles of business market management.  What customer value means in business markets. What are the differences between consumer markets and business markets?   
2. Understanding what the value means in business markets.  Segmenting business markets, gathering and use of market information, organizations as customers, competitor analysis.   
3. Creation of value.  Managing market offerings, new product development, pricing, development of market channels.   
4. Delivering the value.  Gaining new customer relationships, managing customer relationships, managing marketing channels.   

Instructions for students on how to achieve the learning outcomes

Students should remember and understand the basic concepts, methods and processes of business market management, i.e. to understand what business market management is. Students should also understand the differences between consumer markets and business markets.

Assessment scale:

Numerical evaluation scale (1-5) will be used on the course

Study material

Type Name Author ISBN URL Edition, availability, ... Examination material Language
Book   Business Market Management, 3. ed.   James C. Anderson; James A. Narus; Das Narayandas   9780132089968       Yes    English  

Prerequisites

Course Mandatory/Advisable Description
TTA-11016 Basics of Industrial Management Mandatory    

Prerequisite relations (Requires logging in to POP)



Correspondence of content

Course Corresponds course  Description 
TTA-52026 Business Market Management, 4 cr TETA-2306 Business Market Management, 4 cr  

More precise information per implementation

Implementation Description Methods of instruction Implementation
TTA-52026 2013-01 TTA-52026 Business Market Management       Contact teaching: 0 %
Distance learning: 0 %
Self-directed learning: 100 %  

Last modified18.02.2014