After completing the course students will understand:
- Characteristics and dynamics of the creative organisation framework
- Innovation management theory
- Product development from a customer-centred perspective
- Project management process and characteristic requirements
- Fundamentals of customer relationship management (CRM)
Some places available for other students at UTA. Students are accepted in the following order:
1. degree students of the MDP in Media Management
2. other degree students of UTA
3. exchange students