The course is suitable for students who are thinking about founding their own company or just want to be inspired by innovative business trends. The objective is to define the main features of a start-up and show examples of famous start-up companies. The next aim is to present Canvas as a universal visualisation tool and explain all its parts. During the course, students will learn how to understand their customers, how to find a product or service, how to monetize an idea and which mistakes they should avoid. All students will be able to experience the theoretical knowledge in practice.

1. Design thinking

2. Business model Canvas as a visualisation tool

3. Famous start-ups – from an idea to a great business

4. Create your own start-up idea

5. Investment and crowdfunding

6. How to monetize a start-up idea?

7. Why so many start-ups fail? The biggest mistakes and consequences

8. How to prepare a great pitch.

9. Start-up competition

Teacher: Ing. Richard Bednár, PhD., University of Economics in Bratislava, Faculty of Business Management

Further Information

The course consists of:

Lectures (10 hours, attendance in every lecture is required)

Home assignment given by the teacher

Enrolment:

First 30 students will be taken in to the course. Priority will be given to the degree and exchange students of the School of Management.

Compulsory and binding enrolment by email to business.school@uta.fi during Fri 04.09.- Tue 08.09.2015

Inform your name, home university and student number of UTA (if you already have it).

You can take this course as a single course with 2 ects.  You can also use this course as a complementary part for the book exam KATSTA16 Readings in Entrepreneurship 5 ECTS. This lecture course will compensate one book (of the two books). You will do this lecture course and an electronic exam of KATSTA16 but you only need to study and answer the exam questions of one book. Doing this alternative you will get 5 ects and in your transcript there will be registered the KATSTA16 course (not JKKYETA14). If you do "How to build your own start-up company" course as a part of KATSTA16 course (book exam), you must take the electronic exam by 31.7.2016.