Opetusohjelma
2013–2014
Arkistoitu opetusohjelma 2013–2014
Selaat vanhentunutta opetusohjelmaa. Voimassa olevan opetusohjelman löydät täältä.
KATMAA13
Service Marketing
5
ECTS
Periods
Language of instruction
English
Type or level of studies
Intermediate studies
Course unit descriptions in the curriculum
-
KATMAA13
Service Marketing
Participation in course work
Kauppatieteiden tutkinto-ohjelma
School of Management
School of Management
Learning outcomes
During the course the student learns to recognize the importance of the service mindset in contemporary marketing. The student is able to use service insights in practice in different business and organizational contexts. The student acknowledges the role of the customer in value creation.
Enrolment for University Studies
Enrolment time has expired
Teachers
Nina Mesiranta, Teacher responsible
nina.mesiranta[ät]uta.fi
Homepage URL
Teaching
2-Sep-2013
–
25-Sep-2013
Lectures 20 hours
Lectures
Mon 2-Sep-2013 - 23-Sep-2013 weekly at 14.15-16.00, Pinni B1097
Wed 4-Sep-2013 - 25-Sep-2013 weekly at 9.15-12.00, Päätalo D11