During this course the concept of value is placed on the center of attention, and it is linked with customer satisfaction, firm performance as well as viewed as tool to explore the societal role of organizations. Students will gain an in-depth understanding of the diverse nature and hierarchy of customer value. Value is examined from multiple perspectives with a special emphasis on creating and managing value. After completing the course the student will understand the complementary perspectives to the concept of value, its managerial and societal relevance and potential in leading change.

few places for master level business exchange students