Opetusohjelma
2013–2014
Arkistoitu opetusohjelma 2013–2014
Selaat vanhentunutta opetusohjelmaa. Voimassa olevan opetusohjelman löydät täältä.
KATMAA12
Marketing Communications
5
ECTS
Periods
Language of instruction
English
Type or level of studies
Intermediate studies
Course unit descriptions in the curriculum
-
KATMAA12
Marketing Communications
Participation in course work
Kauppatieteiden tutkinto-ohjelma
School of Management
School of Management
Learning outcomes
The student will gain a deeper understanding on the different approaches of marketing communications and is able to evaluate their use in the changing mediascape. The student learns to interactively engage with stakeholders, especially customers. In addition, the student can critically evaluate ethical concerns related to marketing communications.
Enrolment for University Studies
Please register for the course through NettiOpsu. Registration begins about one month before the course starts.
Enrolment time has expired
Teachers
Elina Närvänen, Teacher responsible
Elina.Narvanen[ät]uta.fi
Homepage URL
Teaching
11-Mar-2014
–
24-Apr-2014
Lectures 20 hours
Luennot
Tue 11-Mar-2014 - 8-Apr-2014 weekly at 10.15-12.00, Lecture hall D11 (Main building)
Thu 13-Mar-2014 - 10-Apr-2014 weekly at 12.15-14.00, Lecture hall D10b (main building)
Exceptions:
Exceptions:
27-Mar-2014
at 12.15
–14
, Lecture hall B1100 (Pinni B building)