Students learn about management in media organisations from the perspective of how internal and external dependencies shape strategy formulation, competitive relations, product development, and development dynamics. Special emphasis is placed on emerging characteristics in organisational structure, international influences and markets, and demands for change management. The course lays a foundation for future studies, furnishing students with an essential understanding of diverse management roles, responsibilities and functions at various levels within a media company. Most elements addressed in lectures and readings are developed in depth and detail in advanced courses later in the sequence.

Priority on the course is given to students in the Master's Programme in Media Management. Some places are also availabe to other students. Requirements: - students who have completed basic and intermediate studies in Journalism and Communication or Business Studies OR - other Master's level students in Media/Journalism or Management/Business Exchange students are also welcome, if they fulfil one of the criteria above. Max. number of students in the course is 30.