Students learn about management in media organisations from the perspective of how internal and external dependencies shape strategy formulation, competitive relations, product development, and development dynamics. Special emphasis is placed on emerging characteristics in organisational structure, international influences and markets, and demands for change management. The course lays a foundation for future studies, furnishing students with an essential understanding of diverse management roles, responsibilities and functions at various levels within a media company. Most elements addressed in lectures and readings are developed in depth and detail in advanced courses later in the sequence.

by nettiopsu max 25 students