Opetusohjelma
2014–2015
Arkistoitu opetusohjelma 2014–2015
Selaat vanhentunutta opetusohjelmaa. Voimassa olevan opetusohjelman löydät täältä.
MBCS01
Strategic Marketing
5
ECTS
Periods
Language of instruction
English
Type or level of studies
Advanced studies
Course unit descriptions in the curriculum
-
MBCS01
Strategic Marketing
Participation in course work
Master's Degree Programme in Business Competence
School of Management
School of Management
Learning outcomes
The course builds a strategic perspective to marketing. It identifies and addresses central marketing concepts such as customer value propositions, customer value, and business models and links them with corporate strategy. Throughout the course, concepts and theories are linked with case examples that help illustrate what constitutes the core of strategic marketing in contemporary business landscape.
Enrolment for University Studies
Enrolment time has expired
Teachers
Saarijärvi Hannu, Teacher responsible
Teaching
9-Sep-2014
–
21-Oct-2014
Lectures
Tue 9-Sep-2014 - 21-Oct-2014 weekly at 9-12, Pinni ls B3107