After completing the course the student will understand:
- Budgeting as a tool for strategy design and implementation
- Budgeting and controlling processes, and essential terminology
- How to work with financial instruments (spreadsheets, accounts, etc)
- Implications of financing and economics for managing a media firm
- Change and development as a financial issue
Students learn the principles and requirements for successfully managing the financial health of a media firm. This is approached as an interdependent process linking financial planning, budgeting and controlling. There will be guest lectures from the industry.
Students are expected to understand the essential terminology in financial budgeting and controlling, how to interpret financial data, and how to use financial information in planning strategic development.
Available only for the studients in Media Management programme.