Opetusohjelma
2015–2016
Arkistoitu opetusohjelma 2015–2016
Selaat vanhentunutta opetusohjelmaa. Voimassa olevan opetusohjelman löydät täältä.
KATMAA13
Service Marketing
5
ECTS
Implementation is also a part of open university teaching
Periods
Language of instruction
English
Type or level of studies
Intermediate studies
Course unit descriptions in the curriculum
-
KATMAA13
Service Marketing
Participation in course work
Kauppatieteiden tutkinto-ohjelma
Yrityksen taloustiede, markkinointi
School of Management
Yrityksen taloustiede, markkinointi
School of Management
Learning outcomes
After completing the course the student recognizes the importance of the service mindset in contemporary marketing. The student is able to apply the service mindset and related tools for analyzing and developing businesses and organizations in different contexts. The student understands the role of the customer in value creation.
Enrolment for University Studies
Enrolment time has expired
Enrolment for Open University Studies
13.8.2015 alkaen
Pakolliset edeltävät opinnot: KATMAP11 Moniulotteinen markkinointi
Teachers
Sonja Lahtinen, Teacher responsible
sonja.lahtinen[ät]tuni.fi
Homepage URL
Teaching
7-Sep-2015
–
8-Oct-2015
Lectures 20 hours
Lectures and Exercises
Mon 7-Sep-2015 - 5-Oct-2015 weekly at 12-14, D10b
Exceptions:
Exceptions:
14-Sep-2015
at 12
–14
, A1
Thu 10-Sep-2015 - 17-Sep-2015 weekly at 10-12, D11
Thu 24-Sep-2015 - 1-Oct-2015 weekly at 9-12, D11
Exam
Thu 8-Oct-2015 at 8-12, A1
Evaluation
Numeric 1-5.
Evaluation criteria
Lectures, Moodle excercises, and exam in Finnish or in English.
Study materials
- Grönroos, Christian: Service Management and Marketing. Customer Management in Service Competition, Wiley, 2007 or later.
- Gummesson, Evert: Total Relationship Marketing, Butterworth-Heinemann, 2008 or later.
- Other materials given by the lecturer, e.g. academic articles.
Further information
Recommended year of study: 2. year, autumn (for degree programme students)
Recommended complementary course: KATJOS42 Service Management