Opetusohjelma
2013–2014
Arkistoitu opetusohjelma 2013–2014
Selaat vanhentunutta opetusohjelmaa. Voimassa olevan opetusohjelman löydät täältä.
MEJOS04
Strategy & Marketing
5
ECTS
Periods
Language of instruction
English
Type or level of studies
Advanced studies
Course unit descriptions in the curriculum
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MEJOS04
Strategy & Marketing
Participation in course work
Master's Degree Programme in Media Management
School of Communication, Media and Theatre
School of Communication, Media and Theatre
General description
Learning outcomes:
Students learn the essentials of marketing with an emphasis on strategic marketing. Students familiar themselves with concepts such as customer value, value propositions, and market segmentation and learn how to use them in practice.
Content:
- The strategic nature of marketing
- Principles of marketing
- Customer relationship management
- Building and managing brands
- Integrated marketing communications
Enrolment for University Studies
Enrolment time has expired
Teachers
Hannu Saarijärvi, Teacher responsible
Teaching
13-Mar-2014
–
24-Apr-2014
Lectures 25 hours
Thu 13-Mar-2014 - 10-Apr-2014 weekly at 14-17, D12, Main building
Thu 24-Apr-2014 at 14-16, D12, Main building, Exam
Evaluation
Numeric 1-5.
Evaluation criteria
Final exam and case study presentations.
Further information
Max. number of students 20. Some places available for students outside the Media Management programme. Other students should have completed basic studies in Marketing (or equivalent).