Opetusohjelma
2015–2016
Arkistoitu opetusohjelma 2015–2016
Selaat vanhentunutta opetusohjelmaa. Voimassa olevan opetusohjelman löydät täältä.
MEJOS04
Strategy & Branding
5
ECTS
Periods
Language of instruction
English
Type or level of studies
Advanced studies
Course unit descriptions in the curriculum
-
MEJOS04
Strategy & Marketing
Participation in course work
Master's Degree Programme in Media Management
School of Communication, Media and Theatre
School of Communication, Media and Theatre
Learning outcomes
Students learn the essentials of strategic thinking with special emphasis on marketing's and its many-sided nature. The course examines the field of strategic management as a process in which various marketing strategies play a major role.
Enrolment for University Studies
Enrolment time has expired
Teachers
Hannu Saarijärvi, Teacher responsible
hannu.saarijarvi[ät]tuni.fi
Gregory Lowe, Contact person
Teaching
20-Jan-2016
–
2-Mar-2016
Lectures
Wed 20-Jan-2016 - 2-Mar-2016 weekly at 9.30-12.00, PÄÄT ls. D14, Please note: no lecture on Wednesday 24.2.