School of Communication, Media and Theatre
Learning outcomes
After completing the course the student will be able to:
• Recognise and analyse trends in news production and distribution
• Understand and appreciate the theory of entrepreneurship, as well as distinctions for an intrapreneurial orientation in legacy firms
• Address implications of the changing news industry that are critically important for successful practice among journalists and managers
• Contrast and reflect on new media and traditional media in news environments
• Evaluate personal professional development needs for entrepreneurial skills and behaviours that are essential for success
• Understand business models and business planning as essential successful factors for start-ups
General description
This is a second part of the Journalism Start-Ups and Enterpreneurialism course and this course is only for the students in Media Management programme.