Opetusohjelma
2016–2017
Arkistoitu opetusohjelma 2016–2017
Selaat vanhentunutta opetusohjelmaa. Voimassa olevan opetusohjelman löydät täältä.
KATMAA12
Marketing Communications
5
ECTS
Implementation is also a part of open university teaching
Periods
Language of instruction
English
Type or level of studies
Intermediate studies
Course unit descriptions in the curriculum
- KATMAA12 Marketing Communications
Kauppatieteiden tutkinto-ohjelma
Yrityksen taloustiede, markkinointi
School of Management
Yrityksen taloustiede, markkinointi
School of Management
Learning outcomes
After completing the course, the student understands the strategic role of marketing communications in interactively engaging with customers and other stakeholders. The student is able to plan and evaluate the use of different communications tools in the changing mediascape. In addition, the student can critically assess ethical concerns related to marketing communications.
Enrolment for University Studies
Enrolment time has expired
Enrolment for Open University Studies
24.11.2016 alkaen
Pakollinen edeltävä opintojakso: KATMAP11 Moniuloitteinen markkinointi
Teachers
Timo Rintamäki, Teacher responsible
timo.rintamaki[ät]tuni.fi
Homepage URL
Teaching
11-Jan-2017
–
13-Feb-2017
Lectures 20 hours
Lectures
Wed 11-Jan-2017 - 8-Feb-2017 weekly at 10-12, A1
Exceptions:
Exceptions:
18-Jan-2017
at 10
–12
, D10b
Mon 16-Jan-2017 - 13-Feb-2017 weekly at 12-14, Pinni B1100
Evaluation
Numeric 1-5.
Evaluation criteria
Lectures, Moodle exercises, and exam in Finnish or in English.
Study materials
- Dahlen, Micael, Lange, Fredrik &Smith, Terry: Marketing Communications: A Brand Narrative Approach, Wiley: Chichester, 2010.
- Other materials given by the lecturer, e.g. academic articles.
Further information
Recommended year of study: 1. year, spring (for degree programme students)