Learning outcomes

Students will learn the basics of strategic thinking, decision-making, planning and management and to examine strategic management as both a process of forming and coordinating strategies and as the implementation of strategies.

Content

After completing the course the student will understand:
• Perspectives on strategic thinking
• The decision-making process
• Principles of strategic planning
• Incorporating diversity in strategic planning today
• Application in management work in the media firm

Further information

Teaching methods: Lectures (2 ECTS) and readings (3 ECTS), tested separately.

Belongs to following modules