x !
Archived Curricula Guide 2012–2015
Curricula Guide is archieved. Please refer to current Curricula Guides
KATMAS10 Advanced Studies in Marketing, 40 ECTS

Belongs to following modules

School of Management
Advanced Studies in Marketing
expand all

Advanced Studies in Marketing

KATMAS11 Strategic Brand Management, 10 ECTS (1.aut)
KATMAS12 Applications of Marketing Research, 5 ECTS (1.aut / 2.aut)
KATMAS13 Marketing Theory, 5 ECTS (1.aut)
KATMAS14 Consumption and Buying Behavior Theory, 10 ECTS (1.spr)
KATMAS15 Cases in Strategic Marketing, 5 ECTS (1.spr)
KATMAS16 Strategic Customer Relationship Management, 5 ECTS (1.spr)
School of Management
Degree Programmes