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Archived Curricula Guide 2015–2017
Curricula Guide is archieved. Please refer to current Curricula Guides
Specialising studies in Marketing, 25 ECTS

Belongs to following modules

School of Management
Intermediate studies in business studies
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Specialising studies in Marketing

Customer-Oriented Marketing 25 ECTS
KATMAA12 Marketing Communications, 5 ECTS (1.spr)
KATMAA13 Service Marketing, 5 ECTS (2.aut)
KATMAA14 Consumer Behavior, 5 ECTS (2.aut)
KATMAA15 Marketing Management and Organization, 5 ECTS (2.spr)
KATMAA16 Marketing Performance and Profitability, 5 ECTS (2.spr)
School of Management
Degree Programmes