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Archived Curricula Guide 2012–2015
Curricula Guide is archieved. Please refer to current Curricula Guides
Advanced Studies in Marketing, 80 ECTS

Evaluation

Numeric 1-5.

Belongs to following modules

School of Management
Specialization in Marketing
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Advanced Studies in Marketing

KATMAS10 Advanced Studies in Marketing 40 ECTS
KATMAS11 Strategic Brand Management, 10 ECTS (1.aut)
KATMAS12 Applications of Marketing Research, 5 ECTS (1.aut / 2.aut)
KATMAS13 Marketing Theory, 5 ECTS (1.aut)
KATMAS14 Consumption and Buying Behavior Theory, 10 ECTS (1.spr)
KATMAS15 Cases in Strategic Marketing, 5 ECTS (1.spr)
KATMAS16 Strategic Customer Relationship Management, 5 ECTS (1.spr)
Seminar and Master's Thesis 40 ECTS
KATMAS99 Seminar and Master's Thesis, 40 ECTS (2.aut / 2.spr)
School of Management
Degree Programmes