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Archived Curricula Guide 2011–2012
Curricula Guide is archieved. Please refer to current Curricula Guides
MEJOS4 Strategic Management and Decision-Making in the Media Firm, 5 ECTS

Learning outcomes

Students will learn the basics of strategic thinking, decision-making, planning and management and to examine strategic management as both a process of forming and coordinating strategies and as the implementation of strategies.

Content

After completing the course the student will understand:
• Perspectives on strategic thinking
• The decision-making process
• Principles of strategic planning
• Incorporating diversity in strategic planning today
• Application in management work in the media firm

Further information

Teaching methods: Lectures (2 ECTS) and readings (3 ECTS), tested separately.

Belongs to following modules

School of Communication, Media and Theatre
Master's Degree Programme in Media Management (Journalism and Mass Communication)
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Strategic Management and Decision-Making in the Media Firm

MEJOS4L Strategic Management and Decision-Making in the Media Firm/Lectures, 2 ECTS
MEJOS4K Strategic Management and Decision-Making in the Media Firm/Literature, 3 ECTS
School of Management