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Archived Curricula Guide 2015–2017
Curricula Guide is archieved. Please refer to current Curricula Guides
Advanced Studies in Marketing, 40 ECTS

Belongs to following modules

School of Management
Advanced Studies in Marketing
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Advanced Studies in Marketing

KATMAS11 Strategic Brand Management, 10 ECTS (1.aut)
KATMAS12 Applications of Marketing Research, 5 ECTS (2.aut)
KATMAS13 Marketing Theory, 5 ECTS (1.aut)
KATMAS14 Consumption and Buying Behavior Theory, 10 ECTS (1.spr)
KATMAS15 Cases in Strategic Marketing, 5 ECTS (1.spr)
KATMAS17 Current Issues in Marketing, 5 ECTS (1.spr)
School of Management
Degree Programmes