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Archived Curricula Guide 2010–2011
Curricula Guide is archieved. Please refer to current Curricula Guides
MEJOS4 Strategic Management and Decision-Making in the Media Firm, 5 ECTS

Learning outcomes

Students will learn the basics of strategic thinking, decision-making, planning and management and to examine strategic management as both a process of forming and coordinating strategies and as the implementation of strategies.

Content

After completing the course the student will understand:
• Perspectives on strategic thinking
• The decision-making process
• Principles of strategic planning
• Incorporating diversity in strategic planning today
• Application in management work in the media firm

Further information

Teaching methods: Lectures (2 ECTS) and readings (3 ECTS), tested separately.

Belongs to following modules

Department of Management Studies
Department of Journalism and Mass Communication
Master's Degree Programme in Media Management (Journalism and Mass Communication)
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Strategic Management and Decision-Making in the Media Firm

Department of Management Studies