Learning outcomes

Public diplomacy and public relations are the central means of the so called soft power. In theory of international relations there is a long and lively discussion of the immaterial or psychological aspects of power.

Contents

How states use images to affect the political estimations the others make of them, what is the role of public framing in decision-making and how to enhance power by public authority and prestige?

Teaching methods

Teaching method	Contact	Online
Lectures	16 h	0 h

Teaching language

English

Evaluation

Numeric 1-5.

Recommended year of study

The course is organised only once, in the spring term 2007.

Study materials

Melissen, Jan, "The New Public Diplomacy : Soft Power in International Relations. Palgrave Macmillan 2006.

Belongs to following study modules