Learning outcomes

By the conclusion of this course, a student will be expected to be able to:
- demonstrate a critical understanding of the diversity of business models and of the impact of business models on the operations of firms
- apply appropriate theoretical concepts, tools and techniques which facilitate business model design and management in firms
- analyse, compare and evaluate the alternative business models.

Contents

The course will examine the elements of business models and explore how they differ across industries and the phases of a firm’s growth. The emphasis will be on a holistic approach to business models and earnings principles including strategy, marketing and branding, operations and supply chain, HRM, innovation and finance. However, the above functional divisions are often not found in small businesses. Instead managers need to be flexible and able to cope with the complexity and ambiguity of operating within a contemporary and dynamic context. This course aims also to encourage students to widen their knowledge of business know-how in the context of small business.

Teaching methods

Teaching language

Evaluation and evaluation criteria

Belongs to following study modules

2013–2014

Teaching

Archived Teaching Schedule. Please refer to current Teaching Shedule.

KATJOS22 Business Competence