Learning outcomes

After the course the student will understand the large area of e-business management and is capable of analyzing e-business strategies, conduct strategic planning and selecting different e-business areas for further investigation. The student can also frame holistically the e-business management research arena in business and societal context.

Contents

Introduction to E-Commerce and E-Marketplaces. Overview of E-Commerce. E-Marketplaces: Mechanisms, Tools, and Impacts of E-Commerce. Internet Consumer Retailing. Retailing in E-Commerce: Products and Services. Consumer Behavior, Market Research, and Advertising. Business-to-Business E-Commerce. B2B E-Commerce. E-Supply Chains, Collaborative Commerce, and Corporate Portals. Other E-Commerce Models and Applications. Innovative E-Commerce Systems: E-Government and E-Learning to Consumer-to-Consumer Commerce. Mobile Computing and Commerce and Pervasive Computing. The Web 2.0 Environment and Social Networks. E-Commerce Support Services. Fulfilling E-Commerce Orders and Other E-Commerce Support Services. E-Commerce Strategy and Implementation. E-Commerce Strategy and Global E-Commerce.

Teaching methods

Teaching language

Evaluation

Belongs to following study modules

2013–2014

Teaching

Archived Teaching Schedule. Please refer to current Teaching Shedule.

TIETS22 Managing E-Business