Learning outcomes
After completing the course students will understand:
• Characteristics and dynamics of digital transformation in media industries
• Designing thinking as a managerial tool for analysis and development
• The impact of digitisation on legacy platforms and companies
• Emerging opportunities and acknowledged challenges in digital markets
• Production processes and products in legacy media compared with the same in social media, game platforms, and ambient media
Contents
Students will learn about what the dynamics, trends and characteristics of the transition to a digital media environment. Lectures address the transformation process from interdependent perspectives to help students develop personal insight that is relevant for managers with regard to changes and continuities in the organisation and operation of media companies in different fields (e.g. newspapers, TV, new media), how audiences and users handle media in a digital environment, and contemporary standards in production processes. Coursework emphasise ‘design thinking’ as a tool for analysing, managing and development media services in a complex and less predictable digital environment.
Teaching methods
| Teaching method | Contact | Online |
| Lectures | 15 h | 0 h |
Teaching language
EnglishModes of study
- Degree Programme Students
- Other Students
- Open University Students
- Doctoral Students
- Exchange Students
Class attendance (1 ECTS), written examination on lectures and readings (2 ECTS), and a team-based project (2ECTS).
Evaluation
Numeric 1-5.Study materials
A packet of contemporary readings from academic journals and books, trade press sources, international news magazines, and on-line sources.
Belongs to following study modules
2014–2015