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Arkistoitu opetussuunnitelma 2008–2010
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BCS5A Business Competence and Marketing 5 op
Organised by
Business Competence
Person in charge
Hannu Kuusela
Course is available for:
  • Major subject students

Learning outcomes

To give students an in-depth understanding of new product development and marketing.

Contents

The course includes customer relationship management and customer loyalty perspectives.

Teaching methods

Lectures and seminar (about 24 h), essay, learning diary, final exam

Teaching language

English

Modes of study

Evaluation and evaluation criteria

Numeric 1-5.
Preliminary exam, essays, learning diary, final exam

Recommended year of study

2. year autumn

Study materials

To be announced by the professor in charge

Belongs to following study modules

Johtamistieteiden laitos
Module V: Business Competence and Marketing (Business Competence)
2008–2009
Teaching
Archived Teaching Schedule. Please refer to current Teaching Shedule.
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Johtamistieteiden laitos