Keywords
Learning outcomes
After completing the course students will understand:
• Characteristics and dynamics of the creative organisation framework
• Innovation management theory
• Product development from a customer-centred perspective
• Project management process and characteristic requirements
• Fundamentals of customer relationship management (CRM)
Contents
Students learn essential theory and characteristic practice in the areas of building and managing a creative organisation, innovation management, principles of project management, and customer relationship management. The course establishes a necessary foundation for developing media products and services for competitive success in today’s complex, rapidly changing, and highly uncertain media markets.
Teaching methods
| Teaching method | Contact | Online |
| Lectures | 18 h | 0 h |
Teaching language
EnglishModes of study
- Degree Programme Students
- Other Students
- Open University Students
- Doctoral Students
- Exchange Students
Lectures (18 hours), assigned readings, and a team-based
project to propose a new media product to a group of media professionals in a competitive situation.
Evaluation and evaluation criteria
Numeric 1-5.Class attendance (1 ECTS), readings and term paper (2 ECTS), project pitch in a ‘Dragon’s Den’ format (2 ECTS).
Study materials
- Bilton, D. (2007) Management and Creativity: From Creative Industries to Creative Management. UK: Wiley Blackwell.
- Dyer, J., Gregersen, H. and Christensen, CM (2011) The Innovators DNA. Boston: Harvard Business School Publishing.
-
Govindarajan, Vijay and Chris Trimble (2010) The Other Side of Innovation: Solving the Execution Challenge. Boston: Harvard Business Books.
- A packet of contemporary readings from academic journals and books, trade press sources, international news magazines, and on-line reports.
Belongs to following study modules
2016–2017
