General description

A reading course with lecture from visiting Docent Prof. Robert G. Picard, Director of Research for the Reuter’s Institute for the Study of Journalism at Oxford University in the UK.

Learning outcomes

Students will learn how media industries are structured in historic and contemporary terms, their contributions to national economies, their various roles in market economies, how media industries are changing today and why.

Contents

After completing the course the student will understand:

*How media industries have been structured historically and how they are structured today
*Change dynamics in the development of media industries
*The place and contributions of media industries in GDP over time
*Economic factors impacting the way media are organised and operated

Teaching language

English

Evaluation and evaluation criteria

Numeric 1-5.
Participation in the lectures (3 ECTS) and essay examination (2 ECTS).

Study materials

Historic and contemporary readings in media economics, especially including the following:

Alexander, Alison, James Owens, and Rodney Carveth, eds. (2003) Media Economics Theory and Practice (3rd edition) Mahweh, N.J.: Lawrence Erlbaum Associates.

Compaine, Benjamin M., and Douglas Gomery. (2000) Who Owns the Media: Competition and Concentration in the Mass Media Industry (3rd edition). Mahweh, N.J.: Lawrence Erlbaum.

Dimmick, John W. (2003) Media Competition and Coexistence: The Theory of Niche. Mahweh, N.J.: Lawrence Erlbaum.

Napoli, Philip M. (2003) Audience Economics: Media Institutions and the Audience Marketplace. New York: Columbia University Press.

Belongs to following study modules