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Archived Curricula Guide 2011–2012
Curricula Guide is archieved. Please refer to current Curricula Guides
GERFW7 Text Course in Marketing 3–4 ECTS
Organised by
German Language and Culture
Person in charge
Udo Miebs

Learning outcomes

To introduce students to German marketing communication and its specialised vocabulary by reading texts related to marketing.

Contents

The basic concepts and methods of marketing; examples from marketing communication methods of different media.

Modes of study

Evaluation and evaluation criteria

Numeric 1-5.
Evaluation by written exam.

Study materials

Meffert, H., Marketing. 1998.

Belongs to following study modules

School of Language, Translation and Literary Studies
Business Communication (German Language and Culture)
2011–2012
Teaching
Archived Teaching Schedule. Please refer to current Teaching Shedule.
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School of Language, Translation and Literary Studies